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Line Optimizer

Does your research meet the individual needs of consumers by finding out which numerous varieties of products you have to bring into the market?

Are you struggling to determine which varieties to keep, add or delete?

When you face these challenges, the user-friendly Windows software “Line Optimizer” can help you predict the effects of various alternatives in a product line on the net consumer reach within the target group. Line Optimizer provides the size and composition of the optimum product line and the effects of line extensions on the entire product range.