AMS has developed a user friendly model-based Decision Support System which allows users to take complex model data and easily interact with it to make strategic decisions.
The basic components of this tool are:
- Scenario Tab: Specify configurations of products for any product.
- Results Tab: Determine Preference Share for a specified scenario, for any product or user type.
- Importance Tab: Calculate dynamic importances and sensitivities.
- Settings Tab: Specify adoption rates, distribution, awareness and other relevant user-specified inputs (e.g., pricing and cost issues).
- Optimization Tab: Assess optimal product configuration using any part or all of the attributes and levels.